Free Asda breakfast: How to claim free 'warming' breakfast during cold weather

Asda has announced it will be offering a free warming breakfast to their customers in all of their cafes.

Kris Comerford, Asda’s Chief Commercial Officer said: “We know that at this time of year, customers feel an additional strain on household budgets, especially with the colder weather. Building on our successful collaboration with Quaker in 2023, we’re partnering with the brand once again to demonstrate our support for customers and help to alleviate some of the pressures they face through rising living costs. 

“In addition to our popular Kids eat for £1 and the over 60s Winter Warmers £1 Soup and Roll café meals, all our customers can now enjoy a free bowl of porridge and hot drink in over 205 Asda cafes. By bringing back the initiative in 2024 we hope it will prove to be impactful across the winter months for those who need it most.”

The new breakfast offer joins three already successful initiatives available in ASDA Cafe’s, including Kids Eat for £1, £1 Winter Warmers for over 60s and the ‘community cuppa’ for community groups.

What's on offer at Asda?

The initiative will offer customers of all ages a porridge and a hot drink, with 205 Asda cafes participating. 

Asda customers will be able to enjoy a free bowl of porridge alongside a cup of tea