How you can join Gary Barlow for a floating Fjords festival on board P&O Cruises’ new flagship Iona

That’s the hope of P&O Cruises as music legend Gary Barlow takes to the seas on the cruise liner’s contemporary new flagship Iona this summer.

In a pioneering partnership fusing music with travel, the multi-award-winning Take That frontman will perform live at Iona’s grand naming celebration on July 4, kicking off Ionafest – a week long star-studded floating festival on the Norwegian Fjords.

Named this week as brand ambassador for P&O Cruises, the inspirational singer songwriter will be joined by a host of big name acts including Grammy award-winners Clean Bandit, DJ Trevor Nelson, radio presenters Jo Whiley and Sara Cox, as well as Blur’s Alex James.

Adding a touch of sparkle to Ionafest will be Strictly Come Dancing stars Amy Dowden, Ben Jones and judge Motsi Mabuse, whilst former contestant, comedian Chris Ramsey, will have guests in raptures with his hilarious stand-up comedy set.

With more top artists set to be revealed nearer the time, holidaymakers can look forward to performances across the ship’s seven venues - including SkyDome, a revolutionary glass-roofed stage perfect for a party under the stars.

In his debut role, Gary will be musical director of The 710 Club – an atmospheric, late-night music venue showcasing an eclectic range of talent, giving up-and-coming musicians the chance to shine.

He said: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.